Entrepreneurs, marketers and sales teams all need to understand how today’s digitally empowered consumers reach and interact with their brands, and their competitors.
Ben Hackett from Brandwatch recently led a guest lecture to students on how to understand online conversation and data can inform marketing decisions.
Insights powered by social media
Brandwatch specialise in providing insight on how brands can listen to consumers and then use the data to create stories about customer experiences. The information they get from analysing consumers online activity allows them to:
- Collect data
- Enrich content
- Discover insights
- Drive impact
Free Market Analytics for Students
Brandwatch have offered all our students the opportunity to become ‘Brandwatch qualified’, giving them access to a free training course that covers what social intelligence is and how to use Brandwatch Analytics, their social listening platform which is used by thousands of brands around the world including Heineken, Pepsi, IKEA, Unilever, L’Oreal, Dell and Cisco.
Students can also use Brandwatch Analytics to conduct social media research from Twitter, Facebook, Youtube, Instagram and over a million other websites for your degree projects.
For more information, and to sign up visit Brandwatch.com/students