Brighton Business School

Inspiring journeys to work

Student tweets make business sense

By Lauren Wheatley, Business Management BSc(Hons) student During a recent digital marketing workshop, we were asked to look at our email inboxes to detect good use of personalisation within emails. Does the company bombard you with random emails or do they specifically want to know you and your past/potential consumer habits? The emails that I chose were…

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On the frequency and intensity of hurricanes in Brighton

By Kevin Turner Typhoon Haiyan hit the Philippines on November 8th 2013. The final death toll is still not yet known, but is expected to be in the region of 8,000 people. Millions of people have been affected by damage to property and are in need of urgent aid to survive. Haiyan is considered to…

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Learning lessons from the crash: how the study of economics can move on

By Rob Hayward With economics students in Manchester in revolt and economists gathering in London to launch an alternative to the traditional teaching of economics, it is clear that there is widespread dissatisfaction with the state of the subject. Many, including the Queen, blame economists for not anticipating the financial crisis and the credit crunch….

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European Conference on Social Media to open with a challenge to the hype around Big Data

Farida Vis, research fellow  at the University of Sheffield and widely acknowledged expert on social media, data journalism and citizen engagement has agreed to open the first European Conference on Social Media in Brighton, July 2014 (#ecsm2014). Her talk will “chart the evolution of research on social media, which now spans many disciplines and many…

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Welcome to the Brighton Business School blog

Welcome to the blog for Brighton Business School at the University of Brighton. Subscribe this blog for regular updates on our work including our research activities, comments on news stories and updates on what our staff, postgraduate and undergraduate students and alumni are doing. We hope this will help give an insight into the exciting world…

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