Bethan's Blog

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Social Media

The benefits and drawbacks of marketing with online competitions

Holding a competition is an awesome way to promote your brand, and thanks to the socially-driven digital age, running one is easier than ever (Toledo, 2014). Competitions are a way of brands putting themselves out there and getting their consumers… Continue Reading →

Why confectionery companies should use Instagram

As technology has progressed vastly in the past 10 to 15 years, the use of social media grown with it and has now become a daily norm for a large number of the population. It is no longer only for… Continue Reading →

The importance of the #Hashtag in digital marketing campaigns

What started on Twitter, has now become a symbol across all different types of media, used in every day language by people from various walks of life. A hashtag is something that was created and then made popular as a… Continue Reading →

4 Reasons to Launch your Confectionery Product using Social Media

Social media has changed a lot in the world of marketing. It allows companies to connect and communicate with a huge audience at just a click of a button, without having to spend a lot of money. Also with so… Continue Reading →

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