Starting out, before we can get into what an SME should be focusing on when redesigning their site, we first need to establish why an SME should be redesigning their site and how to tell if your site is in need of a refresh.Redesigning a website to be more user-friendly and aesthetically pleasing can increase…Continue Reading Do I need to redesign my website? How to tell if your website needs an overhaul | Digital Marketing
Do first impressions count? The power of a good website | Digital Marketing
Nowadays the modern consumer expects not only an online presence from business and brands but an optimised, well designed website (See Taylor, 2012: Building a Business Website: A Small Business Guide). This is unfortunately no longer a job that can just be delegated to the technical department as Thelwell (2000) states that website design should…Continue Reading Do first impressions count? The power of a good website | Digital Marketing
Top 5 Free Alternatives to Dreamweaver | sm567’s blog
Dreamweaver is a powerful IDE (see Glossary) that web designers use to edit code and build websites, however, at £14.29 a month excl. VAT (as of 29/04/15) it is an expensive investment that some designers are not willing to pay. Instead, there are a number of similar alternatives that offer the same capabilities and are…Continue Reading Top 5 Free Alternatives to Dreamweaver | sm567’s blog
How Recommendation Systems are Redefining Online Shopping – okow10’s blog
With the increasing of competition within e-commerce has loaded to one big problem for consumer which is choice overload. Have you ever had so many products to choices from but you don’t know which one to choose, therefore, you end up not making a decision or choice? Well, that is choice overload!!! In Schwartz (2004)…Continue Reading How Recommendation Systems are Redefining Online Shopping – okow10’s blog
Where should I place my Social Media Icons? An evaluation into the best location for the icons: with examples from various websites | Komal Joshi’s Blog!
According to Mohan, for web pages, it is best that the social media icons are placed at the top of the page in the header region that is most clicked, viewed and used by the visitor. Essentially, it would be useless for the icons to be placed at the bottom of the webpage, when most…Continue Reading Where should I place my Social Media Icons? An evaluation into the best location for the icons: with examples from various websites | Komal Joshi’s Blog!
What is the best way to present and position your Call To Action (CTA)? The Lessons of creating, presenting and positioning CTA’s with examples: Part One | Komal Joshi’s Blog!
What does an Effective CTA look like? Is the CTA on your website effective? Does it successfully draw the attention of your buyers? Where should it be placed? Above the fold? Below the fold? At the bottom of the page: using AIDA? Embedded in an amongst all the clutter on your website? A Call To…Continue Reading What is the best way to present and position your Call To Action (CTA)? The Lessons of creating, presenting and positioning CTA’s with examples: Part One | Komal Joshi’s Blog!
Where should I place my Social Media Icons? An evaluation into the best location for the icons: with examples from various websites | Komal Joshi’s Blog!
How many times have you been scrolling on a website wanting to go onto their website and you cannot find their social media Icons? Then all of a sudden you’re your almost at the point of giving up, to your surprise you find the icons nestled at the bottom of the webpage. It is clear…Continue Reading Where should I place my Social Media Icons? An evaluation into the best location for the icons: with examples from various websites | Komal Joshi’s Blog!
Creating an asthetically pleasing website | Jamie Onisto’s blog
With each generation comes a new look and feel. Originally websites were heavily text based but as time goes on images and adaptability have become more prominent. Users are no longer happy to consume pages of static text. Preferences have changed to content that lends itself to readability – something that guides the eye lodically…Continue Reading Creating an asthetically pleasing website | Jamie Onisto’s blog
2015’s Ultimate Web Design Hacks! | Joseph Dodds’ Digital Marketing blog
This blog sets out to illustrate the basic rules of design, applying them to the web, the key trends of 2015 that brands will need to consider, and finally some simple tips on what to avoid! Miller (2014) asserts that the very backbone of design success rests on the balance and symmetry of the site….Continue Reading 2015’s Ultimate Web Design Hacks! | Joseph Dodds’ Digital Marketing blog
Web design still matters! | Joseph Dodds’ Digital Marketing blog
The first reason to consider is the increasing number of competitors that e-commerce now receives making quality web design paramount (Ghandour et al, 2010). DeLone and McLean (2003) maintain that a further reason for careful consideration of web design is that quality of the site will affect subsequent use, which in term determines benefits accrued…Continue Reading Web design still matters! | Joseph Dodds’ Digital Marketing blog