The importance of vloggers and how they can enhance your brand image | Maria’s Blog

The reason why brand blogging or vlogging is so influential is because it gives a sense of transparency in communication for the consumers. They share information of value that people engage upon (Chaffey & Ellis-Chadwick, 2012 p537). For instance, make-up vloggers will give positive or negative reviews on the products they’ve been using and this has significant impact on whether products are bought, this is most effective as you can see the end results with the products used – this becomes eWOM where anyone on the internet has access to what’s been said (Hung & Li, 2007).

How the consumer perceives the vlogger is critical in influencing online buyer behaviour, as trust and usefulness of product have become factors which consumers look for, with many vloggers gaining this trust from people watching (Hsiao et al, 2010).

Source: The importance of vloggers and how they can enhance your brand image | Maria’s Blog

Incorporating the Vlogger Influence within your Beauty Brands | Tania|Talks|Tech

In an independent survey of UK consumers by affilinet (2015) bloggers are the third most trustworthy source, only behind that of friends and family, and so brands must utilise this influence vloggers have over consumers. YouTube sensation Zoe Snugg better known as Zoella has over 10 million subscribers and she was even listed in Debrett’s 500 Most Influential People in Britain. It is vloggers like Pixiwoo, Tanya Burr and Zoella that beauty brands look to work with, but how successful are these collaborations.

Source: Incorporating the Vlogger Influence within your Beauty Brands | Tania|Talks|Tech