Tag: personalisation

Hi Shivani! Why the fashion industry should use personalisation in email marketing and go beyond just a name… | Shivani’s Digital Marketing Blog

‘Personalised marketing’ is fast becoming the new digital marketing trend – it’s purpose is to adapt products and services (in this case emails!) by using information that has been inferred from the consumers behaviour or transactions. Personalisation and customisation are different; the marketer is in charge of personalisation not the consumer (Montgomery & Smith, 2009)….Continue Reading Hi Shivani! Why the fashion industry should use personalisation in email marketing and go beyond just a name… | Shivani’s Digital Marketing Blog

Social Media Login – is it right for your business? – James – Wragg

Social media has proliferated almost all aspects of our lives and our social media accounts contain a lot of information about us. In a nutshell Social media login is the practise of using our social media identities to authenticate ourselves and sign up to websites (Instead of manually registering by filling out a form) (Kontaxis,…Continue Reading Social Media Login – is it right for your business? – James – Wragg

Advantages and Disadvantages of Filtering Personalization Content | Aline Oliveira

Treating the individual as they are is the reason why Content Personalisation is becoming the future for personalised advertising (Henkin, 2012). Having individual insight is a priority for marketers as it helps users cope with abundance of available information (Lavie et al, 2010). Users also state that they want personalised services. ChoiceStream (2008), showed that…Continue Reading Advantages and Disadvantages of Filtering Personalization Content | Aline Oliveira