Not to be confused with the Olympic sport nor divide that prevents your neighbours prying eyes, geo-fencing applications have grown from strength to strength. Since it’s first appearance in academic literature from Munson & Gupta (2002) geo-fencing has been used for a wide range of functions across multiple industries. The location based advertising firm Verve…Continue Reading 3 Geo-Fencing examples that give food for thought | Chris’s Digital Marketing Blog
Successful location based service campaign: one method from three different approaches! | mw226’s blog
This blog post will look at successful implementations of location based service campaign and with the use of academic literature, I will also analyse how this concept has the potential to influence a consumers spending habits. Although location based services can be used in other technological contexts, this blog post will only look at its’…Continue Reading Successful location based service campaign: one method from three different approaches! | mw226’s blog