Tell a story behind your brandBrand authenticity in the twenty first century is something that many brands are so desperately fighting to achieve. Brand authenticity can be built upon 3 relevant principles: (Beverland, 2009) Telling rich stories Appearing as amateurs Sticking to where they came from
One way to enhance your brands persona, is to share lifestyle shots. (And yes, research shows it is possible to sell a product through presenting lifestyle images related to the brand (Goor, 2012)).
Source: Top tips for successfully enhancing your brand on Instagram | my personal digital marketing experience
Events companies are frequently seen as innovators in the world of social media and digital marketing. Brands often utilise Facebook event pages, digital ticketing and cross-platform promotional tools to enhance their event marketing. In this post I will explore the various ways different events companies utilise the image-based social media platform ‘Instagram’ to emulate the themes, ethos and ideologies of their events.“One way of reducing the risk the consumer may associate with the purchase… would be through the use of visually-dominated advertising.” (Hirschman, 1986)
Source: How can events companies utilise Instagram to emulate their brand’s ethos? | Digital Marketing Blog