‘Personalised marketing’ is fast becoming the new digital marketing trend – it’s purpose is to adapt products and services (in this case emails!) by using information that has been inferred from the consumers behaviour or transactions. Personalisation and customisation are different; the marketer is in charge of personalisation not the consumer (Montgomery & Smith, 2009)….Continue Reading Hi Shivani! Why the fashion industry should use personalisation in email marketing and go beyond just a name… | Shivani’s Digital Marketing Blog
What makes an effective email marketing strategy for online retailers? | Digital Marketing Tipster
Email marketing is said to be one of the strongest marketing channels, if it is supported by an effective email marketing strategy. This is fundamentally important for retailers as customers increasingly expect email messages to be more personalised, relevant and engaging. With this in mind, this blog will be focusing on the most important aspects…Continue Reading What makes an effective email marketing strategy for online retailers? | Digital Marketing Tipster
Missguided’s success with email marketing | Digital Marketing
While there are no ‘set’ guidelines for the perfect landing page, it is generally assumed that the page should be simple, free from navigation and easy to look at i.e. well designed. I understand that as a clothing retailer Missguided want you to browse their shop for further products, but what I found was that…Continue Reading Missguided’s success with email marketing | Digital Marketing
Is Email still an Effective Marketing Tool? | The Digital Side of Marketing
Pavlov et al. (2008) state that email marketing is a legitimate, lucrative and widely used marketing tool. The word that stands out here is “lucrative”. According to a census carried out by E-Consultancy (2015) the revenue generated by email has increased proportionately by 28% in the last year. In recent years, the ROI that is…Continue Reading Is Email still an Effective Marketing Tool? | The Digital Side of Marketing
Is email marketing a good way for businesses to engage with their users & direct more traffic to their website? | pl67’s blog
Email is not dead. Waldow & Falls (2012) argue that emailing cannot be dead, when research has shown that 94% of us send or read emails every day, and most of us manage at least two accounts. Furthermore, for millennials, this number is even higher at 96%. So what does this show? That emailing is…Continue Reading Is email marketing a good way for businesses to engage with their users & direct more traffic to their website? | pl67’s blog
Exploring the world of Email Marketing (and some helpful tips) | kps13’s blog
The power of email has always remained a useful tool for many companies to virtually reach out to customers and suppliers etc (Cases et al,2010). Many marketers today still try to make use of email marketing as a strategy due to its undying popularity (Mohammadi et al, 2013) as the ‘killer app’ of online marketing…Continue Reading Exploring the world of Email Marketing (and some helpful tips) | kps13’s blog
How Personal is Too Personal – Personalisation in Email Marketing | Sophie Koudoua’s Blog
The popular opinion of managers is that personalisation is essential for improved email response rates (Ellis-Chadwick & Doherty, 2012). But how personal should a company be with their emails? Is the email going to capture the attention of the recipient or will it leave somebody worrying what personal information of their’s is recorded in a…Continue Reading How Personal is Too Personal – Personalisation in Email Marketing | Sophie Koudoua’s Blog
Email Newsletter Best Practice | Sophie Koudoua’s Blog
Email newsletters are an excellent way to communicate multiple offerings and nurture relationships with consumers (Neilson, 2010). 77% of consumers prefer to receive permission-based marketing communications through email (Lacy, 2012).So how do we ensure we are getting the best out of our email newsletters? Here are some best practice tips… via Email Newsletter Best Practice…Continue Reading Email Newsletter Best Practice | Sophie Koudoua’s Blog
Email Newsletter for a small hairdressing business: Cutting it with customers | Stef G’s blog
In my research I have not found many small hairdressing businesses that use email marketing as a technique, and more specifically newsletters – even the most prestigious of businesses with a Central London location… This got me thinking, why? It could be because businesses feel that they don’t need to, as their competitors don’t either,…Continue Reading Email Newsletter for a small hairdressing business: Cutting it with customers | Stef G’s blog
Integrating mobile and social media with e-mail campaigns | lw258’s blog
This blog has been influenced by the research of Ross (2011) who is the creative strategist at e-Dialog International. He explains how the digital revolution means that mobile and social are now the most essential tools for marketers. With the digital marketing industry being a rapidly changing one, I think it is important for companies…Continue Reading Integrating mobile and social media with e-mail campaigns | lw258’s blog