According to a 2009 study by Technorati, blogs have exceeded all other Internet applications in the number of users. By 2011, the total number of blogs reached 152 million. The popularity of blogs has shifted the nature in which fashion brands communicate with their audience, as blogs today are considered the new electronic form of…Continue Reading Fashion Brands are Finally Catching Up with the Power of the Blogger | eren gencler
How Fashion Retailers should work with bloggers | Laura’s Digital Marketing Blog
(Marwick., 2013) defines fashion blogging as an “international subculture comprised primarily of young women who post photographs of themselves and their possessions, comment on clothes and fashion, and use self-branding techniques to promote themselves and their blogs”. They create a website, on which they write about their latest finds in fashion, beauty and lifestyle in…Continue Reading How Fashion Retailers should work with bloggers | Laura’s Digital Marketing Blog
How to Write a Successful Blog for your Restaurant. | The Digital Side of Marketing
As explained in previous blog postings, I have been looking to improve the digital marketing strategy for Gourmet Burger Kitchen and part of this development was to include a blog into their portfolio. I was amazed to see the amount of restaurants and other business within the food industry who had their own blogs, and…Continue Reading How to Write a Successful Blog for your Restaurant. | The Digital Side of Marketing
How To : Start Vlogging For Your Business | Amy’s blog, xo
Vlogging is a fantastic tool for not only marketing your products but also some E-PR (electronic public relations), it allows you to maximise favourable mentions about your brand, company website etc… and potentially drive some traffic towards your website! It will also give you the opportunity to minimise your negative E-PR by monitoring and influencing…Continue Reading How To : Start Vlogging For Your Business | Amy’s blog, xo
How beneficial to a brand in the fashion industry are influential bloggers? | Iman Barakat
So how influential are fashion bloggers? People rarely recognize how influential some of these fashion bloggers can be over their target audience for example Vogue is a globally recognized fashion and lifestyle magazine which has an impressive 3.9 million followers on Instagram and close behind Italian fashion blogger Chiara Ferragni has 3.6 million followers. Based…Continue Reading How beneficial to a brand in the fashion industry are influential bloggers? | Iman Barakat
Blogging about blogging and the benefits! | zh38’s blog
Eridon, C. (2013) details how blogging can help drive traffic to your website through organic searches. Each and every single indexed page is yet another cue to google that your site is active. Consequently, every new indexed page is another opportunity to show up within search enginges and drive traffic towards your website and for…Continue Reading Blogging about blogging and the benefits! | zh38’s blog
The Things We Should Know About Blogging For SME’s. | sb653’s blog
The first important point to consider is that SME’s should not be considered as homogeneous and that this marketing technique may not be suitable for every business. It depends on the type of customers a business carries on whether a blog post is necessary or effective, for example, do the customers use or take notice…Continue Reading The Things We Should Know About Blogging For SME’s. | sb653’s blog