Today, hashtags are used in almost all other social media platforms, such as Facebook, Instagram, Pinterest, and LinkedIn. Hashtags are widely used to define a shared context for specific events, topics, or meme (Ma et al, 2012). On most social media websites, a hashtag is translated into a clickable link that enables an easy search…Continue Reading The Language of Social Media: The Power of The Hashtag | eren gencler
What is the key for successful loyalty programs? | Chris’s Digital Marketing Blog
First, we have to understand the purpose of the program. What are we trying to achieve? What are we trying gain? If we don’t know this then we are potentially throwing money at something with no guaranteed return. Nunes & Drèze (2006a) give five core strategic drivers for the use of loyalty programs. Encouraging additional…Continue Reading What is the key for successful loyalty programs? | Chris’s Digital Marketing Blog
Game of Phones | Digital Marketing blog
How Phones have evolved with Marketing…Mise en scène; Imagine you are in town waiting for a bus. It’s evening time, so of course the bus stop is packed out with dreary commuters trying to return home. There are a vast number of differences between each of them, for example, attire career, salary, home, family etc….Continue Reading Game of Phones | Digital Marketing blog
Creating Community in a Digital World | Laura Emily Katharine Maclean
The level at which you utilize your networks can decide how your customers interact with you. Passive use see’s Facebook pages left like brochures for customers to read at leisure or never. Somera (2014) found that 70% of corporate Facebook’s actively AFFINITY-PERSONAL-INTERACTIONrespond to their customer comments, increasing their interactivity, rather than just having regular posts….Continue Reading Creating Community in a Digital World | Laura Emily Katharine Maclean
Digital Word of Mouth and the Power of Client Reviews, Good and Bad, in Professional Services. | Alex N’s Digital Marketing Blog!
Client reviews, commonly referred to as testimonials, are a fundamental part of almost every professional service website. All you have to do is search for your local solicitor or dentist and client reviews will often be plastered all over their site. In the legal market, this has led to the rise of websites such as…Continue Reading Digital Word of Mouth and the Power of Client Reviews, Good and Bad, in Professional Services. | Alex N’s Digital Marketing Blog!
Customer Relationship Management Evolves and Births Customer Experience Management. | Matt Dawson’s Digital Marketing Blog
Customer relationship management (CRM) has long been used through digital platforms, mainly to enhance the customer experience, offering collaboration through shared characteristics, adding value and advocacy (Chaffey & Ellis-Chadwick, 2012). In a recent publication via (Gartner, 2015), a hype cycle was constructed of underlying trends, emerging trends and prevailing trends, one prevailing trend indicating that…Continue Reading Customer Relationship Management Evolves and Births Customer Experience Management. | Matt Dawson’s Digital Marketing Blog
Do I need to redesign my website? How to tell if your website needs an overhaul | Digital Marketing
Starting out, before we can get into what an SME should be focusing on when redesigning their site, we first need to establish why an SME should be redesigning their site and how to tell if your site is in need of a refresh.Redesigning a website to be more user-friendly and aesthetically pleasing can increase…Continue Reading Do I need to redesign my website? How to tell if your website needs an overhaul | Digital Marketing
Hi Shivani! Why the fashion industry should use personalisation in email marketing and go beyond just a name… | Shivani’s Digital Marketing Blog
‘Personalised marketing’ is fast becoming the new digital marketing trend – it’s purpose is to adapt products and services (in this case emails!) by using information that has been inferred from the consumers behaviour or transactions. Personalisation and customisation are different; the marketer is in charge of personalisation not the consumer (Montgomery & Smith, 2009)….Continue Reading Hi Shivani! Why the fashion industry should use personalisation in email marketing and go beyond just a name… | Shivani’s Digital Marketing Blog
Digital Channels for Book Retailers | Catalinas Digital Footprint
Continuing our investigation into social media campaigns as a successful digital marketing strategy its worth to look at how other book retailers/competitors have used digital channels. New emerging technology, innovation and creativity have pushed book retailers into a digital frenzy. Borders & Books is a prime example of how volatile the book retailing industry can…Continue Reading Digital Channels for Book Retailers | Catalinas Digital Footprint
Digital Marketing
According to this source, in July 2015 there were over 1.6 million Android apps and 1.5 million Apple apps available to download, with the largest percentage (22%) being games and those for food and drink, such as restaurants, coming in at 2.72%. It seems that these days every business has its own app, but do…Continue Reading Digital Marketing