Category: Uncategorized

The importance of successfully utilising social media marketing to promote a new fashion brand

Interestingly though, Funk (2011) explains that the channels of social media marketing are ‘not as important for selling’ but crucial for ‘listening to customers’ and ‘communicating your brand directly and personally’. The importance of listening to customers in the modern business environment is paramount, as a positive social media presence reaches out to existing and potential…Continue Reading The importance of successfully utilising social media marketing to promote a new fashion brand

How AI is disrupting the role of call centres and call centre staff

From ComputerWeekly.com: How AI is disrupting the role of call centres and call centre staff. One of the most hotly debated subjects at this year’s World Economic Forum in Davos concerned the risks posed by technology to jobs, political stability and cyber security. The development of bots and automated messaging is already changing the world…Continue Reading How AI is disrupting the role of call centres and call centre staff

Big data projects need business input and careful management

According to computerweekly.com: Big data projects need to be managed. Ocado and Graydon have been figuring out how. For around £80 per month, businesses can now gain access to some of the most powerful software ever developed. It is about the same price as a high-end home broadband package. This is what Ocado pays for its…Continue Reading Big data projects need business input and careful management

“Talking about teaching” -Sue Greener & Asher Rospigliosi – Wednesday 8th February

Brighton Business School: Lunchtime Seminar: Sue Greener & Asher Rospigliosi “Talking about teaching” Students tell us they want more contact – what do they do with it? Learners have mobile devices, pen and paper are less visible, but how are the devices being used for learning? With the new cascade/curriculum design discussions suggesting students start…Continue Reading “Talking about teaching” -Sue Greener & Asher Rospigliosi – Wednesday 8th February

The importance of good management of the effects of social media’s on the reputation of small businesses | Digital Marketing Blog

Social media is now a major force in today’s society with people of all ages, backgrounds and social groups. Fuchs (2014) explains that now more than ever we need to understand social media and the impact it is having on our lives and how it is such a useful marketing tool if used effectively. Fuchs…Continue Reading The importance of good management of the effects of social media’s on the reputation of small businesses | Digital Marketing Blog

The Language of Social Media: The Power of The Hashtag | eren gencler

Today, hashtags are used in almost all other social media platforms, such as Facebook, Instagram, Pinterest, and LinkedIn. Hashtags are widely used to define a shared context for specific events, topics, or meme (Ma et al, 2012). On most social media websites, a hashtag is translated into a clickable link that enables an easy search…Continue Reading The Language of Social Media: The Power of The Hashtag | eren gencler

What is the key for successful loyalty programs? | Chris’s Digital Marketing Blog

First, we have to understand the purpose of the program. What are we trying to achieve? What are we trying gain? If we don’t know this then we are potentially throwing money at something with no guaranteed return. Nunes & Drèze (2006a) give five core strategic drivers for the use of loyalty programs. Encouraging additional…Continue Reading What is the key for successful loyalty programs? | Chris’s Digital Marketing Blog

Game of Phones | Digital Marketing blog

How Phones have evolved with Marketing…Mise en scène; Imagine you are in town waiting for a bus. It’s evening time, so of course the bus stop is packed out with dreary commuters trying to return home. There are a vast number of differences between each of them, for example, attire career, salary, home, family etc….Continue Reading Game of Phones | Digital Marketing blog

Creating Community in a Digital World | Laura Emily Katharine Maclean

The level at which you utilize your networks can decide how your customers interact with you. Passive use see’s Facebook pages left like brochures for customers to read at leisure or never. Somera (2014) found that 70% of corporate Facebook’s actively AFFINITY-PERSONAL-INTERACTIONrespond to their customer comments, increasing their interactivity, rather than just having regular posts….Continue Reading Creating Community in a Digital World | Laura Emily Katharine Maclean

Digital Word of Mouth and the Power of Client Reviews, Good and Bad, in Professional Services. | Alex N’s Digital Marketing Blog!

Client reviews, commonly referred to as testimonials, are a fundamental part of almost every professional service website. All you have to do is search for your local solicitor or dentist and client reviews will often be plastered all over their site. In the legal market, this has led to the rise of websites such as…Continue Reading Digital Word of Mouth and the Power of Client Reviews, Good and Bad, in Professional Services. | Alex N’s Digital Marketing Blog!