It might sound and look satisfying that you have social media account set up for your business because why not; that’s what every other business are doing today anyway. However, how do you actually make sure that you gain maximum benefits using these social media platforms?First and foremost, if you haven’t already seen the step-by-step guide to setting up your social media strategy and what social media platform is best for your business then make sure you have a look before you continue.Now, here are 5 effective guidelines that will help you maximise the traffic for your social media platforms:
Know Your Audience
To use your social media account effectively, you must first know who your audiences are. Depending on your business this would help you narrow down your content will be directed towards – gender, age, ethnicity, income, etc. Recent studies show that an average teenager consumes around 9 hours of the day online accessing various social media platforms (Anderson, 2018). If, for instance, as a marketer, this is your target audience, this information is very important to consider.