I HAVE A SOCIAL MEDIA ACCOUNT FOR MY BUSINESS, NOW WHAT? | digitalmarketing

It might sound and look satisfying that you have social media account set up for your business because why not; that’s what every other business are doing today anyway. However, how do you actually make sure that you gain maximum benefits using these social media platforms?First and foremost, if you haven’t already seen the step-by-step guide to setting up your social media strategy and what social media platform is best for your business then make sure you have a look before you continue.Now, here are 5 effective guidelines that will help you maximise the traffic for your social media platforms:

Know Your Audience

To use your social media account effectively, you must first know who your audiences are. Depending on your business this would help you narrow down your content will be directed towards – gender, age, ethnicity, income, etc. Recent studies show that an average teenager consumes around 9 hours of the day online accessing various social media platforms (Anderson, 2018). If, for instance, as a marketer, this is your target audience, this information is very important to consider.

 

 

Source: I HAVE A SOCIAL MEDIA ACCOUNT FOR MY BUSINESS, NOW WHAT? | digitalmarketing

Developing Successful Applications | Guides and Risks to Consider | A.Pantazopoulos

A lot of research has been conducted aiming to determine the correct approach when developing an app. The following have been commonly determined to be the most significant factors affecting the efficiency of apps:Branded Applications have been highly considered by firms due to their increased effectiveness. Bellman et al. (2011) believe this is because branded applications portray the brand’s identity through the application’s name, logo and throughout the user’s experience. The researchers claim that there are higher levels of user engagement compared to other applications. This results to users developing positive attitudes towards the brand and increasing the likelihood of being persuaded by the messages conveyed in the app. Thus, apps are considered to be one of the most powerful advertising approaches developed.

Source: Developing Successful Applications | Guides and Risks to Consider | A.Pantazopoulos