A hashtag is a Metadata that helps add words to a catogery; to be a hashtag the word(s) must have the # symbol infront of it with no spacing, for example #fashionlove is correct #fashion love is not (Neff and Moss, 2016). The word will then go into the category to enable users to find your post (Neff and Moss, 2016). Check out Rebecca Hiscott blog for more detail on what hashtags are.Secondly, you might be thinking why on earth do I have to use hashtags?Bruns and Burgess argue that hashtags increase the audience level of a campagain while Saxton (2015) argued that hashtags enhance consumer engagement; Simply Measured (2014) research identified that the use of one hashtag can increase consumer engagement by 12.4% in contrast to the use of no hashtags.
Suggested The need for hashtags is heighten within Instagram as the method to find pages is to search for a hashtag; unless you know the direct name (Dobson, 2017). Minazzi (2014) further argued that businesses with high consumer engagement experience higher levels of revenue and customer loyalty; with the high costs of acquiring new customers, customer retainment is of importance (Rosenberg and Czepial, 1984).Thus, it is of importance to understand how to use hashtags effectively within an Instagram initiative (Wooldridge and Pierce, 2014).
Luckily, this blog will equip you with that information; so, you, yourself, yes you, can make an epic and memorable hashtags to fuel your Instagram marketing.