I’m sure we all know what a ‘hashtag’ is, but what are the real benefits to your business of using and creating hashtags? To put it simply, an increased reach equals increased click rates; which means an inevitable increase in conversion rates. Studies show that tweets receive a significant increase in click rates when using…Continue Reading #Hashtag.. What are the benefits of having a unique Hashtag? | The World of Digital Marketing
How to use SEO techniques to Increase Website Visibility | John’s Digital Marketing Blog
It starts with optimizing your website with keywords and phrases. You may already have a good idea which words people use to find your business but it’s important to keep an open mind and do your research. The results may surprise you. The Google Keyword tool can help you find the most popular words and…Continue Reading How to use SEO techniques to Increase Website Visibility | John’s Digital Marketing Blog
3 Geo-Fencing examples that give food for thought | Chris’s Digital Marketing Blog
Not to be confused with the Olympic sport nor divide that prevents your neighbours prying eyes, geo-fencing applications have grown from strength to strength. Since it’s first appearance in academic literature from Munson & Gupta (2002) geo-fencing has been used for a wide range of functions across multiple industries. The location based advertising firm Verve…Continue Reading 3 Geo-Fencing examples that give food for thought | Chris’s Digital Marketing Blog
SEO Marketing – A bad idea for small companies? | Digital Marketing Blog
So what is exactly do you understand by the term SEO? Search Engine Optimisation (SEO) is described as a cluster of strategies and techniques used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (Parikh & Deshmukh, 2013). So basically,…Continue Reading SEO Marketing – A bad idea for small companies? | Digital Marketing Blog
Facebook has been used as a virtually-free way of promoting businesses since they introduced their ‘like’ option in February 2009. Facebook describes their ‘like’ function as a “way for users to give positive feedback and connect with things they care about” but how useful are these virtual likes in real terms in the everyday running…Continue Reading
What makes an effective email marketing strategy for online retailers? | Digital Marketing Tipster
Email marketing is said to be one of the strongest marketing channels, if it is supported by an effective email marketing strategy. This is fundamentally important for retailers as customers increasingly expect email messages to be more personalised, relevant and engaging. With this in mind, this blog will be focusing on the most important aspects…Continue Reading What makes an effective email marketing strategy for online retailers? | Digital Marketing Tipster
How Fashion Retailers should work with bloggers | Laura’s Digital Marketing Blog
(Marwick., 2013) defines fashion blogging as an “international subculture comprised primarily of young women who post photographs of themselves and their possessions, comment on clothes and fashion, and use self-branding techniques to promote themselves and their blogs”. They create a website, on which they write about their latest finds in fashion, beauty and lifestyle in…Continue Reading How Fashion Retailers should work with bloggers | Laura’s Digital Marketing Blog
Top tips for successfully enhancing your brand on Instagram | my personal digital marketing experience
Tell a story behind your brandBrand authenticity in the twenty first century is something that many brands are so desperately fighting to achieve. Brand authenticity can be built upon 3 relevant principles: (Beverland, 2009) Telling rich stories Appearing as amateurs Sticking to where they came from One way to enhance your brands persona, is to…Continue Reading Top tips for successfully enhancing your brand on Instagram | my personal digital marketing experience
We Will Rock You: Benefits and Risks of a High-Profile Music Sponsor Endorsing Your Merchandise | My Digital Adventure
As celebrities nowadays dominate social media, their presence can influence consumers’ purchasing habits, similar to e-WOM. With Signarama’s snazzy infographic (via Wallblog, cited as Tomaszek, 2015) stating that over 15% of companies have some sort of celebrity endorsement, the industry is now worth billions. If a celeb is famous enough, they may even choose to…Continue Reading We Will Rock You: Benefits and Risks of a High-Profile Music Sponsor Endorsing Your Merchandise | My Digital Adventure
How should B2B Companies View Social Media, and What is the Right Way to Use It? | The Life of Ryan
First of all, B2B marketers need to actually think what they need social media for and not just mindlessly post their latest tweet or upload a fresh new Facebook status without knowing their direction. Velocity partners (2014) put it like this: Don’t get me wrong, we love social media as a listening post, a community…Continue Reading How should B2B Companies View Social Media, and What is the Right Way to Use It? | The Life of Ryan