With the cost of video production reducing, video is taking content marketing by storm with the demand for online videos outpacing the budgets required. According to Cisco, they predict globally in 2019, consumer internet video traffic will be 80% of all consumer internet traffic, up from 64% in 2014 (Cisco, 2015). This shows the huge potential this can provide organisations, but will this trend result in online video being the main focus for agencies in content marketing strategies? And should the marketing agencies be adopting these strategies for themselves? And how should videos be approached?