Email marketing is said to be one of the strongest marketing channels, if it is supported by an effective email marketing strategy. This is fundamentally important for retailers as customers increasingly expect email messages to be more personalised, relevant and engaging. With this in mind, this blog will be focusing on the most important aspects that make up an effective email strategy for online retailers. Recover abandoned shopping charts; with the growth of online stores, abandoned shopping chart rates continue to increase. Pungartnik (2015) states that one in every four customers actually finishes the purchasing process. Retailers that effectively use this can retarget customers to reignite interest. Furthermore Website Magazine (2014) note that recovering abandoned shopping carts is one of the best ways for online retailers to increase conversions via email. There are many businesses online that help retailers with reigniting consumer interest. This includes UpSellit, which has the ability to capture leads as soon as they are typed, and send a recovery message as soon as customer leaves the retailers site.
Source: What makes an effective email marketing strategy for online retailers? | Digital Marketing Tipster