Tell a story behind your brandBrand authenticity in the twenty first century is something that many brands are so desperately fighting to achieve. Brand authenticity can be built upon 3 relevant principles: (Beverland, 2009) Telling rich stories Appearing as amateurs Sticking to where they came from
One way to enhance your brands persona, is to share lifestyle shots. (And yes, research shows it is possible to sell a product through presenting lifestyle images related to the brand (Goor, 2012)).