Websites are important. It is definitely one way to ‘influence buyers’, as suggested by Huizingh & Hoekstra (2003). However, what if your company does not sell items over the internet? Find your website objectives Burby (2006) implies that it is imperative to find the objectives that your website needs. For example, if you are a local bakery and you wish to have a website, a few objectives could be to have the following; your best cakes, meet the team, local news in the area. Burby (2006)also suggests to define what you would see as a successful visit onto your website.