Events companies are frequently seen as innovators in the world of social media and digital marketing. Brands often utilise Facebook event pages, digital ticketing and cross-platform promotional tools to enhance their event marketing. In this post I will explore the various ways different events companies utilise the image-based social media platform ‘Instagram’ to emulate the themes, ethos and ideologies of their events.“One way of reducing the risk the consumer may associate with the purchase… would be through the use of visually-dominated advertising.” (Hirschman, 1986)
Source: How can events companies utilise Instagram to emulate their brand’s ethos? | Digital Marketing Blog