In general, most companies and businesses want to optimize the visibility of their portfolio to as many consumers as possible. However, it might not be the case for small bespoke service providers due to limited recourses and capacity. For example, most bespoke wedding planners accept limited number of wedding a week, therefore they are more likely to target valuable customers rather than large amount of customers. The following content will start with some approaches which are widely employed by small service businesses in order to increase visibility of company’s portfolio, and then some social media marketing tips and measurements to guide small services providers.