Nowadays the modern consumer expects not only an online presence from business and brands but an optimised, well designed website (See Taylor, 2012: Building a Business Website: A Small Business Guide). This is unfortunately no longer a job that can just be delegated to the technical department as Thelwell (2000) states that website design should be viewed as a business task as opposed to a technical task due to the design needing to match the needs of the company. According to Misourri Institute of Science and Technology (2012) it takes under two tenths of a second for a visitor to form an opinion of the website and, by association, the brand itself.
Social media has changed a lot in the world of marketing. Various forms of social media (Online.wvu.edu, 2016) It allows companies to connect and communicate with a huge audience at just a click of a button, without having to spend a lot of money. Also with so many different forms of social media available, there is plenty of opportunity for companies to use this form of marketing. In a recent survey by eMarketer, it has been established that 9 out of 10 US organisations use social media in some capacity for marketing purposes (Adweek.com, 2014). This demonstrates how vital it is as part of any marketing or advertising strategy, with 88 percent, so the majority of companies using it on a daily basis to help promote their products or work
Gone have the days where gaming techniques are limited to computer games, ‘gamification’ is the use of game mechanics in non-game scenarios to motivate the audience to higher and more meaningful levels of engagement (Gartner, 2016). Gamification is not only limited to those online gaming geeks but marketers across all industries, including fashion, beauty and e-commerce have started including it in their digital marketing strategies. Gamification is forecasted to have market growth of 48% by 2019 (Badgeville, 2016), watch this Ted Talk on how Gamification is going to improve our world: https://www.youtube.com/watch?v=v5Qjuegtiyc (Tedx Talks, 2014). Many in the fashion industry have already started using gamification in their shopping experience: online fashion Blog Post 1 Image 1retailer, ASOS with their competitions such as fashion bingo, matching celebrities with clothing and Pintrest competitions to win prizes (Insley & Nunan, 2014). Luxury fashion brand, Valentino uses gamification differently launching a downloadable 3D virtual museum where users could navigate through galleries viewing dresses and original sketches, advertising campaigns, archived images and fashion show videos (Valentino Garavani Museum, 2012). Take a look at Valentino’s use of gamification here: http://www.valentinogaravanimuseum.com/ (Valentino Garavani Musuem, 2012)
Websites are important. It is definitely one way to ‘influence buyers’, as suggested by Huizingh & Hoekstra (2003). However, what if your company does not sell items over the internet? Find your website objectives Burby (2006) implies that it is imperative to find the objectives that your website needs. For example, if you are a local bakery and you wish to have a website, a few objectives could be to have the following; your best cakes, meet the team, local news in the area. Burby (2006)also suggests to define what you would see as a successful visit onto your website.
Customer loyalty is the result of consistently positive emotional experience, physical satisfaction and perceived value of an experience, which includes the product or services (Ivans & Shaw, 2002).Industry expert Gian Caprini (2015) from Expedia suggests that consumers have tried and tested a range of providers and are now beginning to establish which provider they want to be loyal to. Comparison companies need to create listening platforms to understand exactly what customers want from their services and listen to negative feedback and take action on it
Social media followers are crucial to increase your customers. However, it can be a hassle to think of ways to increase your follower count, especially for start-ups. So, here are three simple yet effective ways to boost engagement and have your twitter follower count go through the roof!
Events companies are frequently seen as innovators in the world of social media and digital marketing. Brands often utilise Facebook event pages, digital ticketing and cross-platform promotional tools to enhance their event marketing. In this post I will explore the various ways different events companies utilise the image-based social media platform ‘Instagram’ to emulate the themes, ethos and ideologies of their events.“One way of reducing the risk the consumer may associate with the purchase… would be through the use of visually-dominated advertising.” (Hirschman, 1986)
In general, most companies and businesses want to optimize the visibility of their portfolio to as many consumers as possible. However, it might not be the case for small bespoke service providers due to limited recourses and capacity. For example, most bespoke wedding planners accept limited number of wedding a week, therefore they are more likely to target valuable customers rather than large amount of customers. The following content will start with some approaches which are widely employed by small service businesses in order to increase visibility of company’s portfolio, and then some social media marketing tips and measurements to guide small services providers.
‘Storytelling in the fashion industry can open up a world of creativity, when done right. It all begins with knowing your brand and understanding your audience. Once that is established, it’s all about making an emotional connection with your consumers,’ (Mines, 2015). This emotional connection, if done correctly, can ensure engagement in consumers and thus enhance their corporate reputation (Dijkmans, C., Kerkhof, P., & Beukeboom, C. J.,2015). Consumers are more likely to select companies with positive corporate reputations, and are willing to pay more for their products (Aula, 2010).