While there are no ‘set’ guidelines for the perfect landing page, it is generally assumed that the page should be simple, free from navigation and easy to look at i.e. well designed. I understand that as a clothing retailer Missguided want you to browse their shop for further products, but what I found was that I couldn’t be bothered to go through all the pages of knitwear and while I chose a jumper, had it not have been right at the top of the page I would of likely clicked off knitwear, losing my 30% off and ultimately not bought anything.
Removing navigation means removing distractions (Sobal, 2014) and leaving just the offer the reader clicked through to. For example, a page of selected clothing with clear headers could be more successful and adding a link (similar to the ‘not your style?’ link in the email) to take the reader to the main site would allow the reader to browse the knitwear without distraction and then have the option to view the whole site, I feel would work just as well, if not better for Missguided.