Month: June 2015

Content Marketing For Small Businesses – James Wragg

Every day consumers are bombarded by standard banner advertising, to the point wherein browsers can be ‘banner blind’ and ignore advertisements (Lee & Cho, 2010) This change in customer preference has lead to 9 out of 10 organisations going beyond traditional advertising and instead enhancing brands by publishing relevant information, ideas and entertainment that customers…Continue Reading Content Marketing For Small Businesses – James Wragg

Where should I place my Social Media Icons? An evaluation into the best location for the icons: with examples from various websites | Komal Joshi’s Blog!

According to Mohan, for web pages, it is best that the social media icons are placed at the top of the page in the header region that is most clicked, viewed and used by the visitor. Essentially, it would be useless for the icons to be placed at the bottom of the webpage, when most…Continue Reading Where should I place my Social Media Icons? An evaluation into the best location for the icons: with examples from various websites | Komal Joshi’s Blog!

Exploring the world of Email Marketing (and some helpful tips) | kps13’s blog

The power of email has always remained a useful tool for many companies to virtually reach out to customers and suppliers etc (Cases et al,2010). Many marketers today still try to make use of email marketing as a strategy due to its undying popularity (Mohammadi et al, 2013) as the ‘killer app’ of online marketing…Continue Reading Exploring the world of Email Marketing (and some helpful tips) | kps13’s blog

What is the best way to present and position your Call To Action (CTA)? The Lessons of creating, presenting and positioning CTA’s with examples: Part One | Komal Joshi’s Blog!

What does an Effective CTA look like? Is the CTA on your website effective? Does it successfully draw the attention of your buyers? Where should it be placed? Above the fold? Below the fold? At the bottom of the page: using AIDA? Embedded in an amongst all the clutter on your website? A Call To…Continue Reading What is the best way to present and position your Call To Action (CTA)? The Lessons of creating, presenting and positioning CTA’s with examples: Part One | Komal Joshi’s Blog!

Where should I place my Social Media Icons? An evaluation into the best location for the icons: with examples from various websites | Komal Joshi’s Blog!

How many times have you been scrolling on a website wanting to go onto their website and you cannot find their social media Icons? Then all of a sudden you’re your almost at the point of giving up, to your surprise you find the icons nestled at the bottom of the webpage. It is clear…Continue Reading Where should I place my Social Media Icons? An evaluation into the best location for the icons: with examples from various websites | Komal Joshi’s Blog!

How could Semantic Analysis technologies on Facebook be a key marketing tool in tablet sector companies? | em262’s blog

With so much information available it can be daunting for organisations to unravel the meaning and relevance of it. Nonetheless, with suitable preparation the information can be transformed into a much simpler and understandable tool. Organisations use semantic analysis in order to gain insight into how their organisation is perceived, gain opinions and feedback. Semantic…Continue Reading How could Semantic Analysis technologies on Facebook be a key marketing tool in tablet sector companies? | em262’s blog

With only 2% of brands making it to the YouTube Elite, do you stand a chance? | Natalie Golding

With more than 1 billion users and 300 hours of video being uploaded every single minute (YouTube, 2015), YouTube is fast becoming the world’s go-to video platform. The platform states that 6 billion hours of video are being watched monthly, spanning across 56 countries and in 61 languages. The important thing about YouTube is that…Continue Reading With only 2% of brands making it to the YouTube Elite, do you stand a chance? | Natalie Golding

Top tips on how to use Twitter to market your brand: with examples from the restaurant industry | Melissa Lea

Twitter uses utilise the social media site to build their company and generate leads. People use twitter to share ideas and articles and check what their favourite brands are promoting. Thomases states that twitter creates value as it can be used in many clever and innovative ways to serve many different purposes. via Top tips…Continue Reading Top tips on how to use Twitter to market your brand: with examples from the restaurant industry | Melissa Lea

How beneficial to a brand in the fashion industry are influential bloggers?   | Iman Barakat

So how influential are fashion bloggers? People rarely recognize how influential some of these fashion bloggers can be over their target audience for example Vogue is a globally recognized fashion and lifestyle magazine which has an impressive 3.9 million followers on Instagram and close behind Italian fashion blogger Chiara Ferragni has 3.6 million followers. Based…Continue Reading How beneficial to a brand in the fashion industry are influential bloggers?   | Iman Barakat

Do You Know The Importance of Electronic Word Of Mouth? | kls30’s blog

The Traditional word-of-mouth (WOM), defined as an oral form of interpersonal non-commercial communication among acquaintances (Arndt, 1967), has evolved into a new form of communication; electronic word-of-mouth (eWOM). This refers to any statement made by potential, actual, and former customers about a company’s product and services via the Internet (Hennig-Thurau et.al., 2004). The advances of…Continue Reading Do You Know The Importance of Electronic Word Of Mouth? | kls30’s blog