A common misconception of social media marketing is that it’s free. Unfortunately, it’s not. Facebook marketing campaigns can be time and intensive – due to this it can often prove quite costly to maintain a Facebook marketing campaign (Hoffman
YouTube provides a simple way for people to store videos online and share them with others. Statistics show YouTube has the second largest search engine in the world(Smarta.com, 2015). This is behind Google, this means people are searching for information through YouTube and discover videos that relate to the specific topic (Gallo, 2008).
The YouTube analytics Provides data about each video you upload, so you can easily track how many views it gets, where people are coming from to find it and what type of people are watching it (Bain and Bain, 2013).
You can set up a YouTube channel for your business, this brings all of your videos together. Therefore you can customise your channel to reflect the correct company image. Your channel will have a URL that you can promote on your website or marketing material. As a result people can subscribe to your channel.
YouTube incorporates features that let businesses promote their videos to people who might be interested in them, targeting customers by demographics, topics or interests. Advertisers pay each time someone views their video. You can choose which locations your ad will appear in and what format it will be (Simply Business, 2015). YouTube’s advertising guide shows how it all works. Small businesses could do well to understand some of the many benefits of using YouTube in their Inbound Marketing Campaign
So what Does YouTube Do for a company?
The rise of social media has made it possible for people to communicate with others about a company and its products and is also a way for companies to directly speak to their customers (Mangold & Faulds 2010). Sharing content with thousands of followers at once isn’t the only benefit of social media, Social networks like Facebook, Twitter, YouTube, Instagram, and Tumblr give fashion brands a way to connect with their audience and can ultimately increase your audience (Mohr 2013). Anybody in the fashion industry should incorporate social media in their marketing strategy if they have not already done so. In this blog I will provide a guide to fashion retailers on the different ways you can market yourself using social media and provide examples of brands that are successfully using each type of social media outlet.
With development of the internet and Web 2.0 technologies, there is an increasingly large variety of online communities emerging.
So what are ‘online communities’?
Technically they involve the intensive use of electronic media for communication purposes, but in reality, the majority of us are involved in online communities on a day to day basis. Can you think of any examples of online communities that you are part of? I have recently become a devoted user of Trip Advisor, which allows me to share my ‘trip’ experiences (mainly holidays and restaurant reviews) with others all around the world; and that’s what it’s all about really, communicating and building relationships with others who share your interests, in a social context, and with the aid of internet technologies.
As a user of an online community, I don’t really acknowledge the technological aspects as in this modern age, electronics have become second nature; I can’t imagine life without it! Although the technological elements are obviously present and necessary, it is the social elements that are pivotal, hence why the success of online communities should be determined by social factors.
This was identified by Toral et al (2009) in their study which aimed to determine the most important antecedents for successful online communities. Although it may seem obvious that participation from the users is the key driver of the community, there’s actually a bit more to it than that.
The study concluded that the structure of the network is of the up most importance. By network structure I am referring to the difference between core members, active developers and peripheral developers, as each group have a different impact on the success of the online group.
Advertising on Twitter takes the form of promoted accounts and promoted tweets. Twitter (2015) describes its promoted accounts as ‘ad units that are included in Followers campaigns. They enable you to quickly gain relevant followers – 70% of whom provide free advertising through Retweets and 43% will make multiple purchases in the future.’
via Amy’s blog, xo.
With the rise of social media and the emergence of smart phones, a whole new world of opportunity has surfaced for companies to produce and maintain customer relations (Bergström& Bäckman 2013). Customers now expect a company to be present on social media therefore it is necessary for a firm to be actively engaged on social media. Instagram is a great marketing channel where companies can exhibit their products and provide further information about themselves (Bergström& Bäckman 2013).
The fashion industry has most definitely embraced Instagram, the powerful platform has been utilized by high end luxury fashion retailers to fashion bloggers, allowing companies to simply visualize their brand and convey their messages and values to customers. With over 300 million monthly users, the photo-sharing app and social network is quickly becoming a great place to make a name for your company. However like all social media outlets, there is a right way and a wrong way to use it. In this blog I will provide a few tips on how to effectively use Instagram to gain and build a following in the fashion industry and give an academic perspective.
Whilst consumers gradually choose brands on Facebook as trusted sources of information, new opportunities arise for businesses to build unique brand awareness and viral marketing platforms (Holzner, 2008). Social media marketing provides businesses a whole new dimension to marketing as it offers interactivity to the users, particularly on Facebook (Logan, Bright, & Gangadharbatla, 2012).With over 1.44 billion monthly active users Facebook is one of the fastest growing and most popular social networks ever to be launched. The sheer scale of it forces you to at least consider including it into your marketing strategy!
So do you want to get tons of likes, comments and shares for your brands Facebook page? Whether you are running a photo upload contest or a simple sweepstakes, Facebook competitions are a excellent way to generate more buzz and produce brand awareness. They create virality and build your email list and although Facebook has made it slightly difficult to create a contest, the potential benefits far outweigh the difficulties. In this blog I will be talking about the different types of competitions and the do’s and don’ts of running a competition on Facebook.
Vlogging is a fantastic tool for not only marketing your products but also some E-PR (electronic public relations), it allows you to maximise favourable mentions about your brand, company website etc… and potentially drive some traffic towards your website! It will also give you the opportunity to minimise your negative E-PR by monitoring and influencing conversations.
What is SEO? Search Engine Optimisation (SEO) is essentially the process maximising where your website ranks in an internet search (Spais, 2010).Popular internet search engines, such as Google, Yahoo, and Bing, store information on website content for every website available, and use ‘ranking algorithms’ to churn this information in to ‘search results’ which are ranked in terms of how ‘relevant’ the site it to your search (Beel, 2010). These search results are crucial to your business because the position your site is ranked will impact your visibility to customers (Newlands, 2014).Try it right now, punch a few key words for your business into Google and see where your site ranks. First? Fifth? Eighth? Are you even on the first page of results? More importantly, where do your competitors rank? The higher your business rank’s, the easier it is for your customers to find you, and if people can’t find you, you’re losing access to that digital revenue stream.
Social media has proliferated almost all aspects of our lives and our social media accounts contain a lot of information about us. In a nutshell Social media login is the practise of using our social media identities to authenticate ourselves and sign up to websites (Instead of manually registering by filling out a form) (Kontaxis, Polychronakis and Markatos, 2012)
Typically this will be through the usage of a third party application being installed on the users account by accessing the social media platform’s API (Application Programming Interface) (Lomborg and Bechmann, 2014)