As explained in previous blog postings, I have been looking to improve the digital marketing strategy for Gourmet Burger Kitchen and part of this development was to include a blog into their portfolio. I was amazed to see the amount of restaurants and other business within the food industry who had their own blogs, and how much of a powerful marketing tool they are to them. With more people than ever using the internet on a regular basis, and choosing to rely heavily on peer-reviews, the influence that a well constructed blog could have have on your restaurant reputation is greater than ever!
It is a great way for your restaurant to be open and honest with your consumers by showing them recipes, your supply chain, promotions, staff bios and that you share their love of great food as well! Research carried out by Park et al. (2007) shows that most topical blogs (such as a restaurant blog) us popular and alluring information to attract browsers. In addition to this, Krishnamurthy (2002) identified four categories typology of blogs: personal, topical, individual, and community.