How beneficial to a brand in the fashion industry are influential bloggers?   | Iman Barakat

So how influential are fashion bloggers? People rarely recognize how influential some of these fashion bloggers can be over their target audience for example Vogue is a globally recognized fashion and lifestyle magazine which has an impressive 3.9 million followers on Instagram and close behind Italian fashion blogger Chiara Ferragni has 3.6 million followers. Based on numbers an independent fashion blogger has just as much influence as a 120 year old fashion giant! But it doesn’t end there several of these bloggers have landed contracts with major brands because of the huge influence that they have. For example Emily Schuman has signed a contract with beauty giant Estee Lauder and Susie Lau cooperates with clothes retailer H & M, urban outfitters and Gap!

via How beneficial to a brand in the fashion industry are influential bloggers?   | Iman Barakat.

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