Month: June 2015

How to Write a Successful Blog for your Restaurant. | The Digital Side of Marketing

As explained in previous blog postings, I have been looking to improve the digital marketing strategy for Gourmet Burger Kitchen and part of this development was to include a blog into their portfolio. I was amazed to see the amount of restaurants and other business within the food industry who had their own blogs, and…Continue Reading How to Write a Successful Blog for your Restaurant. | The Digital Side of Marketing

Is Email still an Effective Marketing Tool? | The Digital Side of Marketing

Pavlov et al. (2008) state that email marketing is a legitimate, lucrative and widely used marketing tool. The word that stands out here is “lucrative”. According to a census carried out by E-Consultancy (2015) the revenue generated by email has increased proportionately by 28% in the last year. In recent years, the ROI that is…Continue Reading Is Email still an Effective Marketing Tool? | The Digital Side of Marketing

The touch-screen revolution – mobile web apps vs native apps | os64’s blog

So what is the difference between a ‘mobile web app’ and a ‘native app’? Mobile Web App – This is an internet enabled application that has specific functionality for a device such as a tablet or smartphone. It can only be accessed through a phones web-browser (which for an iPhone would be ‘Safari’) and therefore…Continue Reading The touch-screen revolution – mobile web apps vs native apps | os64’s blog

Is email marketing a good way for businesses to engage with their users & direct more traffic to their website? | pl67’s blog

Email is not dead. Waldow & Falls (2012) argue that emailing cannot be dead, when research has shown that 94% of us send or read emails every day, and most of us manage at least two accounts. Furthermore, for millennials, this number is even higher at 96%. So what does this show? That emailing is…Continue Reading Is email marketing a good way for businesses to engage with their users & direct more traffic to their website? | pl67’s blog

How to run a successful Facebook competition – James – Wragg

Promotional campaigns have been used frequently within traditional marketing. They represent a flexible marketing tool that can be used to pursue a variety of strategic and tactical objectives (Peattie, Peattie and Emafo, 1997) Because – lets face it, who doesn’t like the opportunity to win a prize? The inclusion of the intent and the advent…Continue Reading How to run a successful Facebook competition – James – Wragg

How could a consumer’s online brand related activities (COBRAs) on Instagram improve your tablet sectors brand reputation? | em262’s blog

Instagram delivers a channel where users and businesses can interconnect openly, and it is an idyllic place for businesses to associate with their existing and prospective consumers. Numerous brands are now greatly expending this social media outlet to improve their digital marketing scheme by increasing their brands coverage. Instagram is available on both Apple and…Continue Reading How could a consumer’s online brand related activities (COBRAs) on Instagram improve your tablet sectors brand reputation? | em262’s blog

Top 5 Free Alternatives to Dreamweaver | sm567’s blog

Dreamweaver is a powerful IDE (see Glossary) that web designers use to edit code and build websites, however, at £14.29 a month excl. VAT (as of 29/04/15) it is an expensive investment that some designers are not willing to pay. Instead, there are a number of similar alternatives that offer the same capabilities and are…Continue Reading Top 5 Free Alternatives to Dreamweaver | sm567’s blog

Tips for implementing search engine optimisation in the tablet industry | em262’s blog

Search engines are incredibly significant in the guidance of marketing techniques, organisations can utilise the online opportunities to accomplish marketing goals. To ensure that advertisements are at the top of search results lists some organisations pay to be displayed, they do this to guarantee that they’re seen. This type of promotional tool is referred to…Continue Reading Tips for implementing search engine optimisation in the tablet industry | em262’s blog

How Recommendation Systems are Redefining Online Shopping – okow10’s blog

With the increasing of competition within e-commerce has loaded to one big problem for consumer which is choice overload. Have you ever had so many products to choices from but you don’t know which one to choose, therefore, you end up not making a decision or choice? Well, that is choice overload!!! In Schwartz (2004)…Continue Reading How Recommendation Systems are Redefining Online Shopping – okow10’s blog

8 tips to increase Facebook post engagement- James Wragg

Facebook is two way channel (Papasolomou & Melanthiou, 2012) allowing businesses to post updates and receive comments from followers. Facebook’s recent algorithmic changes have drastically reduced organic reach and made it much more difficult for small businesses to reach customers with posts that have liked their page – let alone ones who have not! But…Continue Reading 8 tips to increase Facebook post engagement- James Wragg