Many councils and local authorities fear having a presence on social media, with questions such as “How should we use it?”, “Isn’t it very risky?”, “Do we have an audience to target?” What many do not realise is that, if done well, social media advertising has the real potential to change the way that things are done and deliver meaningful impact (BDO, 2012).
In order to experience the benefits from Facebook advertising, it is important that there is a level of understanding on how to best implement it, as a bad page is often worse than no page at all. So, here is my best practice guide for local authorities and councils looking to develop Facebook advertising into their marketing activities in order to recruit foster carers:
via Best Practice Guide: Facebook Advertising For Councils and Local Authorities | Sophie Wood’s blog.