Digital Marketing Students hear how the Penguins and Mobile helped John Lewis enjoy a record e-commerce Christmas

In the final session of three, in which industry practitioners came to Brighton Business School to share insight into their role, and the growing importance of digital, Zoe (Pearson) Ashford, UK & Ireland Marketing Manager at John Lewis, will talk about the role of mobile in marketing and retail.

Zoe Ashford, UK & Ireland Marketing Manager at John LewisZoe, a graduate of Brighton Business School (2003) has an outstanding track record in digital marketing and e-commerce. She was previously Senior Digital Marketing Manager at Debenhams and before that Senior eCommerce & Marketing Manager at Arcadia Group Ltd (Evans & Style369.com).

Zoe’s talk comes after sessions earlier in the month by Ben Hackett of Brandwatch and Laurence Chandler from NetDev

Digital Marketing at Brighton Business School is a popular topic taught by Principal Lecture, Asher Rospigliosi to around 150 undergraduate and post graduate students each year. The module requires students to demonstrate expertise by proposing, designing an preparing an innovative marketing campaign for an organisation of their choice. Students blog about their research and application of cutting edge digital marketing topics.