Booth N. and Matic J.A. are now talking about the new “somebodies”, “influencers creating a revitalized level of brand awareness for companies”, instead of the “nobodies” of the past. In this post, I will talk a little bit about influencers… Continue Reading →
Let’s analyse Rituals website, a cosmetic brand founded in 2000 by Cloosterman, as he said: “We rush, and we tend to forget what it is to enjoy the small pleasures in life”. Competitor analysis The take-away experienceis essential. Rituals website… Continue Reading →
Let’s analyse an email I received on the Monday called “Cyber Monday” after the Black Friday. Actually, I rarely open this kind of email, only sometimes when I see on the title the content could interest me. This email is… Continue Reading →
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