A.Jacob

sharing of digital content

Month

November 2018

Email analysis – Rituals

Let’s analyse an email I received on the Monday called “Cyber Monday” after the Black Friday. Actually, I rarely open this kind of email, only sometimes when I see on the title the content could interest me. This email is… Continue Reading →

Buyer persona for the travel industry

Buyer personas are fictional, generalized representations of your ideal customers. For the travel industry, I tried to find out the perfect customer : BACKGROUND: Project manager in a cosmetic brand // Started as marketing assistant // Mother of 2 children DEMOGRAPHICS: Female // 38… Continue Reading →

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