Since graduating five years ago with a BSc(Hons) in Professional Design with Professional Experience, Emily Brooke has taken the world of cycling safety by storm. Along the way, she has blazed a successful trail in the business world, picking up numerous awards including the 2014 Natwest everywoman Iris Award sponsored by IBM and the 2015 New Generation Award at the Veuve Clicquot Business Woman of the Year Awards.
Whilst studying at the University of Brighton, Emily hit upon the idea of making traffic more aware of cyclists and conceived Laserlight. Laserlight is a different kind of bike light which projects a bicycle symbol onto the road six metres ahead of the cycle. The projection was designed to fill the notorious blind spot many drivers miss which causes fatal collisions with cyclists. Continue reading