Week 3- Research

A true cost is a documentary which taught me a lot about fast fashion. It showcased the workers who are being exploited how the chemicals are affecting the environment and specific third world countries a lot worse. which is where the clothes are being made for the western world. There is unsafe conditions and i can only imagine how much worse this was when covid happened. I have also looked into how the thrifting and second hand industry has become over filled therefore more is getting sent to landfill. I have started to focus in on different versions of sustainability and what they mean. Some are trying to change their carbon footprint others use sustainably sourced items. Some focus in on giving back through the purchase and others such as selfridges have launched a campaign to borrow clothes. I like the idea of thinking about the process of making the clothes and where they have come from so moving away from fast fashion and feeling excited about buying something, which may have taken longer for you to receive but the consumer doesn’t mind because there is a story and a meaning to it. I have also started looking at competitors in my sketch book and how they market their products. I am thinking about how i want the brand to look visually but i am still unsure exactly what shoots to do.

in response to this, I bought a dazed and confused to give me inspiration for collage which helped me start creating things. i wanted to practise on photoshop as I have not used it for a long time and decided to use an ironic and bold approach to showcase this issue. It is not something that I want to primarily focus on to progress myself but I do think it can be a valuable way to reach a consumer. I have also started experimenting with logos but I think It is making me realise I need to experiment with different forms of promotion so I feel more inspired.

One i have planned for a starting point is at the conservatory in East London. It is a big green house full of plants so the model will be surrounded by nature. The mask shown is up-cycled from a sofa cover and a range of other items that she has made. I have created a mood board in my sketch book as I wanted to thread in some cultural meaning to the shoot. As I have been living with the girl who’s bag business I am basing my project around we have learnt more about each others identity and it has made me want to put some time into showcasing her as a designer as well as the product.

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