Week 2- Research

My initial inspiration and responses are being based around photography and collage. I have been looking into how publications have coped and ideas people have had to market their products. I have always been interested in events and something i would potentially like to do is create a sustainable event to showcase the bags. I like the idea of sourcing fabrics people are going to throw away and giving the customer a choice of what they want their bag to be made of . I would like it to be more of an experience which gives a longevity and meaning to the product. I think i will leave this till after christmas but want to keep it in mind.

My dissertation is being based around how marketing adapted to covid and the positive change it could have. I am interested in how slowing things and thinking outside the box is beneficial therefore has made me think about the brand ethics of my project. Using collage is a way of giving a photograph depth though the editing process and limiting travelling around. i want to start looking at target market which i think will be around 18-25 . I think it’s important to be light hearted and positive as we have had such a heavy year.I will try to look at a different audiences for experimentation also to see what would work best.

To start my project i am using My friends business Larnz@home as a case study to create promotional content. Alana has been marketing her brand in her home throughout lock down and wants to expand and branch out with shoots . I will use the products for my styling and hopefully narrow down a target market.

Leave a Reply

Your email address will not be published. Required fields are marked *